Visual identity and publications for the Geneva Bar Association.
The logo combines two elements: converging arrows, symbolizing unity within the association’s members and a graphical simplification of the coat of arms of Geneva. It refers to the left side of the double-headed eagle of the coat of arms of the Holy Roman Empire used in the Geneva flag. The result is a solar symbol, which pays tribute to the official Geneva’s motto Post tenebras lux (Light After Darkness). A complete visual identity has then been developed.
|Visual identity, including : Logo design, Identity system, Branding Print design, Signage|
|Branding, Editorial design|